The late Yogi Berra is credited with saying that you can observe a lot by watching. As with many of the late Yankee catcher’s quips, it seems silly at first. Only upon reflection do you begin to see that there’s something meaningful hiding behind those tortured semantics.
If we were to apply the Yogism to wine, it might come out something like this: To understand what kind of wine you most enjoy and value, look closely at your buying habits. It seems obvious, but isn’t entirely. Speaking as a wine buyer purchasing a lot of wine every week, I know it’s possible to fail to see the patterns in your own actions until one day, while stocking the shelves or reviewing invoices, you notice something you hadn’t before.
So it was a couple of weeks ago at Formaggio Kitchen when we became fully conscious of the number of wines made with the Verdicchio grape that had maneuvered themselves onto our shelves. It sparked a conversation here about why we seem to be drawn to wine made from a grape with a name that must be just about the only one in any language to rhyme with radicchio.